A television channel that broadcast cricket around the clock is being made available to viewers in the Caribbean.
Ten Cricket is being launched as the first all-cricket station for television viewers in the Caribbean as a result of a programming partnership with Columbus International.
The channel will highlight several upcoming series including the Celkon Cup Tri Nation One Day International Series, currently being played in the region.
“Cricket is a shared passion that unites Caribbean people and we have been searching for a long time for value added content like this. We are pleased to have the opportunity to leverage our technology to allow cricket fans to fully immerse themselves in the sport,” said Rhea Yaw Ching, corporate vice president, sales and marketing for Columbus which operates the largest cable franchise in the Caribbean under the brand name Flow.
“This addition will enable the region to cheer on home teams, even when playing overseas, as well as being able to view matches played by teams from other cricketing nations”.
The partnership will enable cricket fans across the region to see the broadcast of all home and away matches, played by teams representing West Indies, Sri Lanka, Zimbabwe, Pakistan and South Africa.
Ten Cricket’s 24-hour programming will include live and repeat broadcasts of major tournaments matches such as Test, ODI and T20.
“We are very excited with the launch of Ten Cricket in the Caribbean islands,” said Sameer Targe, General Manager of Zee Americas, operators of Ten Cricket.
“Columbus has always been very forward looking in its approach, when it comes to its subscribers”.
Ten Cricket will be exclusively broadcast on Flow in Jamaica, Trinidad, Grenada, Barbados, St. Lucia, Antigua and St Vincent.