We approach our readership on the basis that an African Jamaican has more in common with a Trinidadian of East Indian heritage than he does with someone from the African continent. This is because the various nations of the Caribbean operate along similar cultural lines as a result of their common history of colonization, slavery, indentured labour and migrant labour.
The transfer of musical traditions, culinary traditions and religious traditions has created a common thread with which all Caribbean people identify regardless of race. This harmony in diversity is the true strength of all Caribbean people, and this is the strength that The Caribbean Camera has identified and built upon in Canada. This is also the strength as an economically viable and culturally vibrant people that this newspaper offers to its advertisers.