Bonaire designated as a culinary capital

Bonaire Flag Day

The World Food Travel Association (WFTA) has certified Bonaire as a Culinary Capital. Through this program, the WFTA, a non-profit organization recognized as the world’s leading authority on food and beverage tourism, vets destinations based on their scores across five culinary criteria: culture, strategy, promotion, community and sustainability.

The program was launched to give food lovers confidence to travel to new and unexpected food and beverage destinations by assessing, certifying, and promoting places that showcase their unique gastronomy and culinary culture to visitors. With dining offerings ranging from chefs’ tables to food trucks, Bonaire is the second destination to be honored as a Culinary Capital.

“I loved reading Bonaire’s application because it opened up a rich culinary culture that we knew nothing about before,” said Erik Wolf, WFTA’s Executive Director and Founder. “Now the rest of the world will begin to hear more about the fantastic food and beverage products and experiences that this destination offers.”

The collaboration between both the island’s public and private sectors, along with the support of Bonaire Hotel and Tourism Association (BONHATA), was instrumental in bringing this Culinary Capital certification process to fruition.

Miles B. M. Mercera, Tourism Corporation Bonaire’s CEO, is delighted with the positive news: “This certification is a great boost for Bonaire and all the hardworking professionals who have put the diverse culinary culture of our small island on the map in recent years,” he said. “It’s also an important step in our overall vision to develop and promote our gastronomic scene along with other island experiences that go beyond the fantastic diving we’ve always been known for.”


Meanwhile, the island nation in the Dutch Caribbean announced the launch of its new tourism campaign, It’s In Our Nature, featuring a new brand identity. The campaign is supported by an omnichannel media plan to reach eco conscious visitors across the globe. 

Bonaire has a uniquely eco-centric mission. It’s the first island in the Caribbean to have a protected marine park, and is championing a Blue Destination certification program that puts sustainability, economic development, and culture at the forefront of operations for seaside destinations.

The new campaign, titled It’s In Our Nature, speaks to Bonaire’s appreciation for all that the land provides, the warmth of its people and the way a vacation makes travelers feel. The style is inspired by the island itself, and incorporates influences from high-end fashion, classic cinema, and the scrap books found in homes all over the world. When combined, these elements position the island of Bonaire as a place different from the rest; a natural gem of the Caribbean that one must experience to believe.

The campaign will take shape in various forms across the United States, Europe, and the Caribbean throughout the remainder of 2022. Media placements include a large-scale digital out-of-

Bonaire flamingo sanctuary salt mountains

home execution in Times Square, social media and social influencer content, digital display, paid search, pre-roll, streaming television, native advertising, and strategic content partnerships with best-in-class travel industry publications.