Cricket by Dalchand Bissoon
Hero MotoCorp Ltd., New Delhi-based world’s largest two-wheeler manufacturer, was named title sponsor of the Caribbean Premier League (CPL) for a period of one year.
Hero MotoCorp replaces Limacol as title sponsor for the competition, now in its third season. The 2015 edition of the Twenty20 tournament will be known as the Hero Caribbean Premier League which begins on June 20 in Barbados with the final on July 26 in Trinidad.
Hero previously had a presence at the CPL as presenting sponsor of two of its teams, St. Lucia Zouks and defending champions Barbados Tridents. It was also a sponsor at the 2007 Cricket World Cup.
Richard Bevan, chairman of Hero Caribbean Premier League, said, “It is our pleasure to have the world’s largest two-wheeler manufacturer, Hero MotoCorp, as title sponsor of CPL. Hero has been one of the leading sponsors of cricket throughout the game’s history and it is a testament of CPL’s growing success that the event will now be known as the Hero CPL.”
Chairman, Managing Director and CEO Pawan Munjal of Hero MotoCorp said, “Hero MotoCorp has been associated with sports, and particularly cricket, for well over two decades. The game of cricket has for long remained the most popular sport in India, and also in the Caribbean.”
Several renowned international cricketers will join other Caribbean cricket stars as well as talented local players in the tournament which will feature 33 matches. The first match is this Saturday with defending champions Barbados Tridents hosting Guyana Amazon Warriors at Kensington Oval.
ESPN and Guardian Media Group are the broadcasters that will be providing coverage to the Caribbean for the duration of the tournament. Several Big-name broadcasters around the world will also carry live coverage.