Community partners, donors give breast cancer research financial boost

In a heartwarming display of community support, The Princess Margaret Cancer Foundation’s Coordinator of Corporate and Community Partnerships, Ken Scott, reached out to the Caribbean Camera to express gratitude for a generous donation made to the FLOW Radio campaign. The initiative, organized in collaboration with community partner Flow 98.7 Radio, aimed to raise funds for Breast Cancer Research at The Princess Margaret Cancer Centre.

Ken Scott, who spearheaded the campaign, expressed his appreciation for the dedicated supporters who came forward to contribute.

“Because of dedicated supporters like you,” said Scott, “we were able to raise an impressive $14,487 in support of Breast Cancer Research at The Princess Margaret Cancer Centre. On behalf of myself, my team, and the Doctors, Nurses, Researchers, Patients, and Families at The Princess Margaret, thank you.”

Flow 98.7 Radio’s Laura Leeden, reflecting on their second year of collaboration for the cause, emphasized the importance of continuing the effort. She shared, “I started it originally because my father passed away from cancer. He died last year, so I did it in his memory, and that’s how it started on the radio station. Now, we do it every year because Black people are disproportionately affected by cancer.”

The funds raised through the Radiothon not only support essential research but also help those who cannot afford cancer treatments and clinical trials. While this year presented unique challenges due to the tough financial climate, the community’s support made a significant difference.

Leeden stated, “We did better last year, but this year was really tough. Given the financial climate these days, we are happy with the results.”

One remarkable aspect of the campaign is that people continue to donate even after the fundraiser had officially concluded. Donations can be made on flowr HYPERLINK “”adiothon HYPERLINK “”.ca until the end of December, allowing those who wish to contribute to do so at their convenience.

The success of the FLOW Radio campaign and the generosity of its supporters demonstrate the power of community-driven initiatives in making a positive impact on critical health research. Through their collective efforts, they are helping advance the fight against breast cancer and improve the lives of those affected by this devastating disease. The Princess Margaret Cancer Foundation and Flow 98.7 Radio’s dedication to this cause serves as an inspiration for communities everywhere to come together and make a difference.

Cancer is Canada’s leading cause of death, with Black individuals having the highest mortality rate and shortest survival for many cancers. Approximately 1 in 4 Canadians will die from cancer, and Black people face higher mortality rates for various cancer types. Black women are 41% more likely to die from breast cancer despite lower incidence. Black men have the highest overall cancer death rate, primarily due to lung, prostate, and colorectal cancer. Fortunately, healthy living and policies can prevent about 4 in 10 cancer cases. You can support cancer research by donating at