FACE working to empower Black Canadians to build generational wealth


Tiffany Callender
Louis Edgar Jean-Francois

The Federation of African Canadian Economics (FACE) has launched a study to investigate the factors that are likely impacting the decisions of Black Canadians living in Quebec to invest in pensions, mutual funds, savings, and the stock market. The study is uses data from Statistics Canada and other national and private databases, along with primary data from a survey.

“Our goal at FACE is to empower Black Canadians to build generational wealth. To achieve this, we need to understand how Black people plan for their financial future. By conducting the Black Quebecer Pension Survey, we aim to gather insights that will enable us to provide personalized guidance and support to help individuals and families secure long-term prosperity,” explains Tiffany Callender, CEO of the Federation of African Canadian Economics.

“As an organization dedicated to serving our community, Groupe 3737 is committed to making data-driven decisions that benefit the people we serve. We believe that this research project in partnership with FACE will provide valuable insights to help us plan for the future and develop effective strategies to support the Black Quebecer community,” explains Louis Edgar Jean-Francois, CEO of Groupe 3737. “By leveraging the power of research and analytics, we can make more informed decisions that enable us to have a greater impact on the lives of those we serve.”

The Survey will be referred to as the Black Quebecers Pension Survey (BQPS). Individuals will be asked to self-report reasons for their limited participation in the province’s savings, investment, and pension activities. Potential explanatory factors examined in the BQPS data would include Black Quebecers’ perspectives and experiences of financial socialization, financial knowledge, financial education, income, risk tolerance, and financial satisfaction, as well as controls for marital status, gender, age, and education.

To assist in this investigation, individuals can access the Survey at https://slucso.govt.lc/survey/WebInterview/LKGYBQVS/Start