Mas’ in the Six

This week Johanna Grant of Freedom Mas’ Band

By Twylan Best

In Toronto’s ever-evolving Carnival scene, Freedom Mas’ Band has emerged as a powerful voice for cultural reclamation, community representation and Caribbean pride. At the helm is Johanna Grant, a trailblazing band leader committed to honoring the roots of Carnival while creating space for the Jamaican diaspora.

For Johanna, the name Freedom is more than symbolic—it’s a call to remember emancipation and the stories of resistance embedded in Caribbean history.

“Freedom is tied to our roots,” she explains.

“It’s about celebrating how far we’ve come, and the journey that got us here.”

From Kiddies Carnival to the Lakeshore

Born and raised in Toronto, Grant was first introduced to Carnival through Kiddies Carnival, where her mother—then working with a union—ensured local children could experience mas’ by providing costumes. What began as childhood participation turned into passionate involvement as she grew older.

Her journey into leadership started during her college years, when a friend invited her to play mas’. Volunteering soon followed, and before long, she found herself becoming a section leader.

In 2019, she was officially approved as a band leader, with plans to debut in 2020. However, due to the pandemic, Freedom Mas’ didn’t hit the road until 2022.

“I started Freedom Mas’ because I wanted to create a space for Jamaicans in Carnival,” she said.

“We’re the first and only Jamaican mas’ band in Toronto Carnival. I wanted our voice to be seen and heard.”When asked what it takes to be a successful band leader, Grant emphasizes the importance of knowledge and discipline across multiple fields.

“It’s more than selling a costume,” she says. “You need to understand business, production, marketing—and most of all, you need to do your research.”

She credits her growth to the advice she received early on: “It’s never about the money—it’s about the why.” Staying grounded in purpose and representing her roots fuels her passion year after year. Support and affirmation from her team and community have also played a key role in keeping her motivated.

For those aspiring to follow in her footsteps, her advice is clear:

• Take your time.

• Do the research.

• Learn from others and stay open to growth.

• Don’t rush the process.

Competing with heart, not for trophies

Freedom Mas’ Band has yet to claim the title of “Band of the Year” or win in the “King and Queen of the Band” competition but for Grant, that’s never been the goal.

“It’s not about winning,” she says. “It’s about the culture, the people, and the message. I’m here to honor the legacy of mas’, not just chase medals.”

Freedom Mas 2025: Jubilee – The Celebration, The Protest

For Toronto Carnival 2025, Freedom Mas’ Band presents Jubilee – The Celebration, The Protest, a theme that marks both personal and cultural milestones. It’s a tribute to Grant’s

upcoming 50th birthday, the legacy of her ancestors, and the resilience of her community.

“Jubilee is joy. Jubilee is resistance. Jubilee is reclamation,” she explains. “It’s about honoring where we come from and celebrating where we are.”

In keeping with her unique approach, Freedom Mas’ Band launched  its 2025 presentation virtually in February,intentionally tying it to Black History Month as both a celebration and an educational experience. Pop-up showcases throughout the spring continue to spotlight their stunning costume designs and connect directly with the community.

Educating through mas’

Grant, who also leads cultural programming in schools, sees mas’ as a vital teaching tool. She said if she could share one lesson with the community, it would be that: “Mas isn’t just about jewels and feathers. It’s rooted in emancipation and resistance. People need to understand the history—because that’s what gives it power.”

Looking forward

What keeps her going after all these years? For Grant, it’s the opportunity to make a difference—especially for those who journey with her each season.

“It’s the emotion, the growth, the adrenaline of Carnival day. It’s seeing the opportunities you create for your team. And for me personally, mas’ is therapy. It’s how I reconnect with my culture and release stress.”

A proud Jamaican and a passionate mas’ leader, Johanna Grant continues to blaze a trail for others to follow—on the road and beyond.

Follow Freedom Mas Band on Instagram at @freedommasband.

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