Jamaica, Cuba to ink marketing pact

MONTEGO BAY, Jamaica – Tourism Minister Edmund Bartlett said he will sign an agreement with his tourism counterpart in Cuba to facilitate multi-destination marketing between the countries.

He said another agreement is to be signed soon between Jamaica and a number of Caribbean countries for a similar multi-destination marketing program to commence.

Last Friday (May 6), Minister (Manuel Cruz) Marrero (minister of tourism in Cuba) and Bartlett signed the agreement for multi-destination tourism between Cuba and Jamaica. In mid-June, a similar signing will take place between the Dominican Republic and Jamaica.

The minister said the push for multi-destination marketing for Jamaica and its Caribbean counterparts is necessary because it has been discovered that the way forward for the growth of tourism in the region is based on island convergences and not island competitiveness.

“The way forward for the growth of tourism in the Caribbean is about collaboration and the sharing of resources and the rationalization of our space and the harmonization of our policies,” Bartlett argued.

Meanwhile, the minister praised the resilience of the tourism industry, pointing out that it remains the only industry in Jamaica that has grown every year over the last 30 years.

“We have grown between one and a half and two and a half per cent over the period,” he noted, adding that his plans for the industry include programs to push marketing to result in significant growth through partnership with the stakeholders.

He said the government will promote growth and prosperity, with tourism as one of the main vehicles.