Jamaica’s tourism industry continues to play a key role in the country’s coronavirus (COVID-19) relief efforts.

On Sunday, April 12, the Jamaican government will partner with the Ministry of Tourism to host “Telethon Jamaica: Together We Stand,” a virtual reggae concert featuring  artistes such as Koffee, Shaggy, Sean Paul, Maxi Priest and Richie Spice to raise funds for personal protective equipment such as gloves and masks for frontline healthcare workers in Jamaica.

The live concert will be streamed on the VP Records’ YouTube channel from 3 p.m. to 9 p.m. local time, with a portion of the broadcast being aired live on Television Jamaica and various digital platforms.

“‘Telethon Jamaica, Together We Stand’ is a call to action to support our doctors, nurses and healthcare professionals during this challenging time,” said Donovan White, Jamaica’s Director of Tourism.

“The donations made will provide essential resources to continue protecting our healthcare workers on the frontline and help fight the spread of COVID-19 across all our communities. I have been inspired by Jamaica’s display of solidarity thus far and I am confident that as a resilient nation, we will get through this together.”

In addition to the virtual concert, hotels and resorts across the island country, including RIU Hotels and Sandals Resorts, are aiding in the fight against COVID-19.

RIU properties in Jamaica are donating food to Montego Bay-based church, Fresh Bread Ministries International while Sandals has made the 52-room Carlisle Inn available to the government as a temporary incubation center. The company has also helped finance dozens of ventilators to treat COVID-19 patients.

Despite the temporary closures of its resorts, Sandals is paying workers 40 per cent of their basic salary and allowing them to retain important benefits like health insurance and paid vacation.

Jakes Treasure Beach, Bluefields Bay Villas and Round Hill Hotel and Villas are also assisting with donations, making rooms available and keeping employees on the payroll, among other efforts.

To donate to Jamaica’s COVID-19 relief efforts, visit jatogetherwestand.com or call 1-866-228-8393 from the United States, Canada, and Jamaica; or +44-808-189-6147 from the U.K. and Europe.