Jamaica Tourist Board establishes ‘Edith Baxter Memorial Award’


Jamaica Tourist Board establishes ‘Edith Baxter Memorial Award’

Edith Baxter with Edmund Bartlett

The Jamaica Tourist Board (JTB)  has announced the launch of a commemorative award programme established in memory of Edith Baxter, a long-time Canadian publishing icon who died last year.

Founded in partnership with the Baxter family, the Edith Baxter Memorial Award will recognize an outstanding community leader who uses his/her influence to elevate Destination Jamaica and contributes toward the positive advancement of Jamaica’s tourism industry and/or Jamaican culture within Canada. The grand-prize winner of the  Award will receive an all-inclusive trip for two to Jamaica courtesy of Award partners, Sandals Resorts and Air Canada Vacations.

As co-founder and editor-in-chief of Baxter Media, Edith Baxter was a powerful voice within the Canadian publishing industry for more than five decades and a passionate advocate for Jamaica. She served at the helm of Canadian Travel Press and Travel Courier for more than 50 years and was awarded the Order of Distinction by the Jamaican government in 2009 in recognition of the important work she had done on behalf of Jamaica’s tourist industry.

“While she may have travelled to many places around the world throughout her impressive career, Edith Baxter held a special place in her heart for the island of Jamaica,” said Edmund Bartlett, Jamaica’s Minister of Tourism. “We hope to honour her legacy in the years to come by continuing to celebrate remarkable Canadians who use their voices to shine a spotlight on the destination.”

“The Edith Baxter Memorial Award will be presented on a biennial basis in 2021, 2023 and 2025. The official entry period for the inaugural Award was launched on April 21. The Award is open  to individuals working in the fields of tourism and hospitality, music, arts and culture, community activism, education, healthcare, athletics and public service.

Entries for the Edith Baxter Memorial Award will be reviewed and evaluated by a panel of experienced industry judges representing the Jamaica Tourist Board, the Baxter family and the Jamaican Diaspora community. The 2021 judging panel includes Angella Bennett, Regional Director, Canada, Jamaica Tourist Board; Wendy McClung, Executive Vice President, Baxter Media; and Sandra Whiting, Speaker, Storyteller and Event Host.

Five preliminary finalists will be announced in August and each individual will receive a prize certificate in recognition of their nomination. In September, the Jamaica Tourist Board will host an official presentation ceremony to honour each of the finalists and reveal the final grand-prize winner.

For more information about the Edith Baxter Memorial Award, including complete nomination guidelines and eligibility requirements, please visit www.edithbaxteraward.com