Jamaican Mango & Lime has introduced a new product system aimed at transforming edge styling for people with textured hair. The company says its new EdgeForce™ collection is the first complete edge care system designed to combine styling performance with targeted hairline care.

The EdgeForce™ system includes two products, EdgeForce™ Foam and EdgeForce™ Gel, created to help consumers style, refresh and maintain their edges while supporting healthier looking hairlines.

The foam uses a new technology developed specifically for edges, offering hold without adding weight. It can be used to create and shape styles from the beginning or to refresh existing looks.

The EdgeForce™ Gel features color to clear technology, allowing users to see where the product is applied before the formula becomes clear as the style sets. The company says the feature provides greater accuracy and control during application.

Jamaican Mango & Lime Social Media Manager Anja Eason Johnson said frequent edge styling can contribute to dryness, irritation and breakage along the hairline.

“Because we believe the hairline deserves the same attention we give the skin on our face, each formula pairs hair focused ingredients with skincare grade actives,” Johnson said.

The products include ingredients such as Panthenol, Niacinamide, Vitamin C, Caffeine Extract and Collagen Peptides, which the company says are intended to support the hairline while delivering styling results.

The EdgeForce™ Foam is currently available at select beauty supply stores and online through jamaicanmangoandlime.com. The EdgeForce™ Gel is scheduled for release in early September.

Both products will be offered in five color coded varieties featuring different ingredient combinations. Dragonfruit Oil includes Panthenol, Batana Oil contains Niacinamide, Biotin is paired with Vitamin C, Blue Tansy Oil includes Caffeine Extract, and Grapeseed Oil features Collagen Peptides.

Each formula is designed to provide specific benefits, including moisture support, frizz control, strengthening, soothing and protection from environmental damage.

Jamaican Mango & Lime said the EdgeForce™ collection reflects its continued focus on developing products for locs, braids, twists and natural hairstyles. The company has built its reputation in textured haircare by combining traditional ingredients with new approaches to hair maintenance and styling.

With EdgeForce™, the brand aims to give consumers more options to create, reshape and refresh edge styles while incorporating care ingredients into their regular hair routines.

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