The Ontario government is supporting three organizations to create public awareness campaigns that promote and reflect the strengths of  the province’s Black children, youth and families and build community resiliency to help them rise above racial prejudices.

Michael Coteau, the Ontario Minister of Children and Youth Services and Minister Responsible for Anti-Racism,  made this announcement on Wednesday  at Twitter Canada in Toronto.

According to a news release from the minister’s office, the campaigns will promote strong Black cultural identities through community outreach, online videos, live local events, traditional media and social media.

Urban Rez Solutions and Innovate Inclusion, in partnership with La Passerelle-I.D.É., will lead campaigns in the Greater Toronto and Hamilton Area, Windsor and Ottawa, and Empowerment Squared will create a Hamilton-focused campaign.

The initiative is part of the Ontario Black Youth Action Plan, a four-year, $47-million commitment to help reduce disparities for more than 10,000 Black children, youth and families in communities across the province.