Canadian R&B sensation Sean Jones is back with his latest single, “IF IT ISN’T LUV,” featuring Toronto-based artist John Orpheus. The track, released this month, is a soulful tribute to the 90s R&B era, blending smooth rhythms with reflective lyrics. Drawing inspiration from New Edition’s iconic hit “If It Isn’t Love,” Sean Jones revisits the complexities of love and relationships, themes that are timeless and universally relatable.

The song’s lyrics question the stability of a romantic connection, encapsulated in lines like:
“Are we really in love?
Or just stuck in a maze.
I guess some lessons are blessing,
And some lessons keep us stressing.”

Reflecting on his inspiration for the track, Jones said, “If It Isn’t Luv is more than just a track; it’s a heartfelt nod to a song that defined a generation.” The single delivers a perfect dose of nostalgia for fans of 90s R&B, bringing back memories of soulful boy band tunes with a modern twist.

Jones, who first made waves in the music scene as part of the Juno Award-winning group In Essence, continues to build his solo career. His two solo albums, The Boarding Sessions (2019) and Weekend Lover (2021), have been praised for their fresh yet classic sound. He has also gained recognition for his long-running Soul In The City residency at Toronto’s Casa Loma, which ran from 2015 to 2023, drawing over 1,000 fans each week.

Looking ahead, Sean Jones will perform at Toronto’s legendary El Mocambo on September 12th, hosting Sean Jones’ Soul Euphoria, a night of soul and R&B in support of the youth charity TRUST 15. Jones promises an unforgettable evening, showcasing his love for music while continuing to shine a light on his community.