In a significant show of support, the Toronto Caribbean Carnival has received a major funding boost from the federal government. The Festival Management Committee (FMC) announced that the 2024 Fall Economic Statement has committed $3.5 million over the next two years to sustain and expand North America’s largest cultural festival. This historic investment is the result of nearly two years of persistent advocacy led by Jennifer Hirlehey, the FMC’s Executive Chair, and a dynamic executive team determined to address systemic underfunding.

The Toronto Caribbean Carnival, which draws over two million visitors annually, is a vital cultural and economic force in Canada. It contributes $467 million to the national GDP, supports more than 3,000 small businesses, and generates $182.7 million in tax revenue. Despite these impressive numbers, the festival has faced rising costs, increased security demands, and decades of financial strain.
“This achievement reflects the dedication of our team and the collective support from the Caribbean community, business leaders, and cultural advocates who rallied behind the Carnival,” said Hirlehey. “Together, we have demonstrated the power of unity and a shared vision. This funding will ensure the Carnival remains a dynamic force in Canada’s cultural and economic landscape, inspiring generations to come.”
A response to a love letter

The announcement comes as a response to a heartfelt “love letter” published over a month ago by Hirlehey in the Caribbean Camera. Her letter underscored the Toronto Caribbean Carnival’s significance to Canadian society and called on various levels of government for meaningful support. Prime Minister Justin Trudeau and his administration responded with the $3.5 million commitment, signaling recognition of the festival’s cultural and economic impact.
Hirlehey expressed her gratitude to the Prime Minister for his ongoing engagement with the Caribbean community. Trudeau has attended Carnival events, visited Mas Camps, and maintained dialogue with community leaders over the years. Hirlehey also thanked the Liberal Black Caucus, former Minister of Finance, and MP Michael Coteau for their unwavering support.
The funding will be directed towards sustainability and capacity-building initiatives. While the specifics, including the release date, have not yet been disclosed, the FMC has assured the community that the funds will be managed with transparency and accountability.
“This investment allows us to strengthen the Carnival’s capacity, enhance its global appeal, and support international marketing efforts,” said Hirlehey. “Our goal is to ensure that the Carnival continues to attract global audiences and contributes to Canada’s tourism growth.”
Mischka Crichton, CEO of the FMC, emphasized the importance of ongoing support from all levels of government. “It is important that all levels of government support the Carnival’s core mission of promoting diversity, inclusion, the ideals of multiculturalism, and cultural innovation,” Crichton said. “It allows us to sustain this iconic Toronto event and strengthen Canada’s global reputation as a leader in diversity.”

The FMC’s advocacy efforts were bolstered by widespread community support. Caribbean interest groups, the Caribbean diplomatic corps, Indo-Caribbean organizations, Black Vote Canada, and several business groups joined forces to amplify the call for funding. Artists, performers, entrepreneurs, and thousands of community members signed petitions and sent letters advocating for increased support.
Adrian Charles, General Manager of the FMC, highlighted the strategic changes that have been implemented to enhance the festival’s sustainability. These changes include consolidating events at Exhibition Place to reduce logistical costs and introducing innovative revenue streams, such as VIP packages and new events like the Blue Mountain Caribbean Winterland Festival.
The Toronto Caribbean Carnival is more than just a parade; it is a cultural movement that unites communities, fosters pride, and celebrates diversity. Beyond its economic contributions, the Carnival promotes cultural understanding and showcases Canada’s commitment to multiculturalism. Collaborations with Francophone organizations and educational programs with the Toronto District School Board highlight the Carnival’s broad reach.

“The Carnival is a celebration of all of Canada,” Crichton said. “It unites communities, reflects our shared values of freedom and creativity, and enriches the country’s cultural identity.”
The federal government’s investment arrives at a crucial time, providing the necessary support to sustain and grow this iconic festival. As Hirlehey, Crichton, and the FMC continue their advocacy efforts, the Toronto Caribbean Carnival’s future looks brighter than ever.
“This funding allows us to build on our legacy,” Crichton concluded. “We will ensure the Carnival thrives for generations to come as a cornerstone of Canadian cultural identity.”
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