Inspired by Eddie Murphy’s 1980s hit “Party All the Time”, the music video has quickly racked up more than 6.5 million views and 100,000 likes and reactions across Facebook and Instagram in just five days.
Bolt used his social media channels to unveil “Gifted” with his usual tongue-in-cheek bravado to fans on Oct. 26, 2016. As the brainchild of Caribbean, Central American and Pacific communications and entertainment provider Digicel, “Gifted” is Bolt’s first collaboration with the company in his new role as its Chief Speed Officer.
Commenting on the video, Bolt smiled saying, “This is my Christmas gift to the world. I wish I was as vocally gifted as the video made me look; a big thanks to auto tune for the help. Making it was a lot of fun. It’s like nothing that I’ve ever done before and I hope everyone enjoys it.”
Digicel’s Group director of marketing, Peter Lloyd added, “No one can get the internet buzzing like Usain. With the holiday season upon us, we wanted to have a bit of fun and play around with the idea of Usain being not just the fastest man in the world, but one of the most gifted. The real gift was how Usain embraced the idea and nailed his performance, and how people have responded.”
“Gifted” is available as a free download and can be streamed on Digicel’s digital channels. Digicel will also be hosting a #getgifted toy drive for at-risk children across its 32 markets and employees, and will use the “gifted” concept in its customer communications around great gifts for the holiday season: the latest phones and devices, the right mix of entertainment and content; better prices and a better network.